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The Descent of Air India
Price: RS449.00
Ex Tax: RS449.00
Ex Tax: RS449.00
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Author: Jitender Bhargava
Publisher: Bloomsbury India
ISBN: 978-9382951131
Binding: Paperback
Book Description:
This is the story of how a dramatic set of events ran aground an airline that once ruled the skies; a behind-the scenes account of how submissive and indifferent chairmen, self-serving employees and union members, and a step-fatherly government, all led to Air India's downfall. The Descent of Air India elucidates how the airline failed to adapt and change with the times but preferred, instead, to bask in its past glory. Impractical expansion plans and thoughtless use of the airline's resources contributed to the company's financial collapse. Candidly written by Intender Bhargava, who spent more than two decades in the company, The Descent of Air India is the tragic tale of how one of the country's finest public-sector undertakings was brought down and the people and events that were responsible for its descent.
About the Author: Jitender Bhargava
Jitender Bhargava is a respected voice in the aviation sector. Having spent more than two decades with Air India, of which 13 years were as its executive director, he knows the issues and problems of the airline and the aviation industry better than most. Bhargava, since his retirement, has been writing for leading English newspapers and commenting on civil aviation issues on television. An alumnus of the University of Delhi, Bhargava often speaks on the subject of mass communication and other management-related issues. He lives with his family in Mumbai.
Publisher: Bloomsbury India
ISBN: 978-9382951131
Binding: Paperback
Book Description:
This is the story of how a dramatic set of events ran aground an airline that once ruled the skies; a behind-the scenes account of how submissive and indifferent chairmen, self-serving employees and union members, and a step-fatherly government, all led to Air India's downfall. The Descent of Air India elucidates how the airline failed to adapt and change with the times but preferred, instead, to bask in its past glory. Impractical expansion plans and thoughtless use of the airline's resources contributed to the company's financial collapse. Candidly written by Intender Bhargava, who spent more than two decades in the company, The Descent of Air India is the tragic tale of how one of the country's finest public-sector undertakings was brought down and the people and events that were responsible for its descent.
About the Author: Jitender Bhargava
Jitender Bhargava is a respected voice in the aviation sector. Having spent more than two decades with Air India, of which 13 years were as its executive director, he knows the issues and problems of the airline and the aviation industry better than most. Bhargava, since his retirement, has been writing for leading English newspapers and commenting on civil aviation issues on television. An alumnus of the University of Delhi, Bhargava often speaks on the subject of mass communication and other management-related issues. He lives with his family in Mumbai.
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